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Along with their dominance of the ebook market, Amazon long neglected the UI of their ebook devices. Their lack of interest in promoting the best deals on ebooks seem to mirror their apathy toward attracting customers. After all, all their books are stored by Amazon. How else will they access and read them? Buyers are locked into their ecosystem, so why make an effort? True, some will leave, but the vast majority will remain for convenience and a tendency to remain with what they know.
The same reasoning explains their indifference toward technical innovation. Why do potentially wasteful research? Amazon can let your competitors do the innovating, then just copy it once the technology is proven.
This means that Amazon don't have to try that hard. They've done the leg work, now they can sit back.
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