This is really a delayed April Fool's joke, and I have posted one on MR already, but I thought this was funny enough to risk posting on April 3rd. And it won't confuse search engines for eternity. Or maybe it will. But it's worth a chuckle anyway.
http://smellofbooks.com/
Apparently The Author's Guild is already attacking it:
http://www.prismdurosport.com/news/s...ors-guild.html