Quote:
Originally Posted by mezzanine
We all self-justify what we do the great majority of the time. Most definitely in the case of consumer choices.
Even if a decision comes primarily out of an emotional motivation, it can still have rational components. There were surely rational components to your decision to buy new ereaders even if the motivation was mostly emotional.
You most certainly analyze your decisions on the basis of their rationality. If buying a new ereader would cause you to be evicted from your home, you wouldn't choose to buy one.
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Of course I weigh the advantages and the drawbacks, as I said. And no, there are no rational components whatsoever to many of my decisions. Including the one to buy the new ereaders. There was no rational reason at all to buy them. There would have been, if some of my previous ones weren't working correctly or I'd felt dissatisfied with them. But they were and I didn't. To buy not one, but two new readers was a purely emotional decision. And non-justifiable at that.