Quote:
Originally Posted by Sirtel
Don't know. I don't analyze my preferences and decisions as to how rational they are, or try to justify them to anyone, even to myself. If I want to do something and the advantages for me (usually emotional) are bigger than the drawbacks, then I do it. I don't care if it's rational or not, justified or not.
Just like I bought the two new Kobos. Did I need them? No. Was it a rational decision, given that I already had several perfectly working readers? No. I wanted to buy them and I did. Simple.
But then of course people are different and some do try to justify and rationalize everything they do. I've seen it plenty of times here as well.
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We all self-justify what we do the great majority of the time. Most definitely in the case of consumer choices.
Even if a decision comes primarily out of an emotional motivation, it can still have rational components. There were surely rational components to your decision to buy new ereaders even if the motivation was mostly emotional.
You most certainly analyze your decisions on the basis of their rationality. If buying a new ereader would cause you to be evicted from your home, you wouldn't choose to buy one.