Cyber Monday online sales drop 1.4% from last year to $10.7 billion, falling for the first time ever
Color me not surprised, again. Retailers need to drop the pretense that Black Friday and Cyber Monday even exist. They killed both days when they instituted early sales at Black Friday pricing. Special days are meaningless when the sales now cover a period of some six to seven weeks.
Quote:
Consumers logged online Monday and spent $10.7 billion, marking a 1.4% decrease from year-ago levels, according to data released Tuesday by Adobe Analytics.
This year’s tally marks the first time that Adobe has tracked a slowdown in spending on major shopping days. The firm first began reporting on e-commerce in 2012, and it analyzes more than 1 trillion visits to retailers’ websites.
Despite the slowdown, Adobe expects the entire holiday season will see record-breaking e-commerce activity, as shoppers spread out their dollars over more days.
So far, from Nov. 1 through Cyber Monday, consumers in the United States have spent $109.8 billion online, which is up 11.9% year over year, Adobe said. And on 22 of those days, consumers purchased more than $3 billion worth of goods, another new milestone, it said.
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