Online spending on Black Friday decreased for the very first time
That's what they get for selling things at Black Friday pricing a month before Black Friday.
I wish they'd go back to the old system of one ad and 4 days of shopping. Friday through Sunday for Black Friday and Monday for Cyber Monday. This year was a nightmare to track.
Quote:
Online sales during Black Friday took a bit of a tumble this year, marking the first time that spending has dipped lower than the previous year, as noted in a holiday shopping report by Adobe Analytics. Online shoppers reportedly spent a total of $8.9 billion this year, falling a little short of the $9 billion that was spent in 2020.
Adobe suggests that the downward trend might’ve been caused by an uptick in early spending, as some stores started sales and promotions as early as October. And when shoppers did make online purchases during Black Friday, Adobe found that 44.4 percent of those sales were made from a smartphone, a 10.6 percent increase from last year.
“For the first time ever, Black Friday saw a reversal of the growth trend of past years,” said Vivek Pandya, the lead analyst at Adobe Digital Insights. “Shoppers are being strategic in their gift shopping, buying much earlier in the season and being flexible about when they shop to make sure they get the best deals.”
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