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You've touched on one of the confusing aspects of how Onyx does business. Let's see if I can make it slightly less confusing!
Devices that are intended for the US and EU markets can be purchased on the official site (boox.com), on Amazon and through other retailers. These get updates that are pushed automatically unless you choose to disable the automatic update feature.
There is another site, onyxboox.com, that sells devices in the US market. These devices are intended for the Russian market. They are usually somewhat stripped down in terms of hardware (less RAM and/or internal storage), have different names than their counterparts on boox.com and require different firmware. That firmware isn't always updated, or so I am told. Don't buy from onyxboox.com.
That said, in the past Onyx was less consistent at offering updates for any of their devices, but they are much better at that now and their customer service is more responsive than it was years ago.
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