Quite some time later, Amazon UK is offering this deal again. It showed up for me as an incredibly small little link, below the suggested other books I might want to buy on the webpage for one of Raymond Chandler's books. No nice banner ad, no email, but I've activated it, and it seems to be legit. I'll try to attach/include a screenshot, but I'm not super good at that. In my case, the offer is buy £15 and get £5 credit, and it's good through Nov 30, which is a nice long time.
ADD: Sorry, in the screenshot it says Nov 30, but in the FAQ it says Nov 29. I wouldn't push it!
After getting shut out of both the US Kindle Summer program, and the latest US Kindle Buy $XX get $YY, I'm glad to see that at least Kindle UK doesn't hate me

, even if I had to be a detective to find it!
This is the link for the page it took me to when I clicked on the link, not sure if it will work for anyone else:
https://www.amazon.co.uk/b?node=21579382031
Here are the FAQ:
And here are the T&Cs:
Spoiler:
Quote:
Terms and Conditions
• This is a limited-time offer. The offer is non-transferable and may not be resold.
• Redemption Steps: To receive the promotional credits, you must: (1) activate the offer by clicking on marketing banners at any time before 11.59pm (BST) on 30 November, 2021 and (2) spend £15 or more on any one or more Kindle Books before 11.59pm (BST) on 30 November, 2021.
• Within 4 days of completing the Redemption Steps, the promotional credits will be attributed directly to your customer account and automatically applied to your next qualifying Kindle Book purchase. You will receive an e-mail from Amazon confirming that the promotional credit has been applied to your customer account. The e-mail will also provide instructions on how to redeem the promotional credit.
• The promotional credits will expire at 11.59pm (BST) on the 28th of December 2021. You can view your available promotional credit balance on any Kindle Book detail page. Confirmation that the promotional credit has been applied to a Kindle Book purchase will appear on the Order Summary Page. You will not need to enter a promotional code during checkout for the promotional credit to apply.
• The offer only applies to eligible Kindle Books sold by Amazon Media EU Sàrl at the website www.amazon.co.uk (the “Website”). The offer does not apply to Kindle Books sold on other Amazon websites.
• Use of the promotional credit requires an Amazon.co.uk account and acceptance of the Amazon Kindle Store Terms of Use.
• Purchaser will be responsible for the final price of an Kindle Book after the promotional credit is applied to that title.
• The promotional credit will not reduce the price of the items to which it is applied, though it will automatically reduce the amount you pay.
• This offer is only to customers located in the Great Britain, Guernsey, Jersey, Gibraltar, and Isle of Man.
• If any of the Kindle Books purchased using this promotional credit are returned, your refund will equal the amount you paid for the Kindle Books. The promotional credit will not be available for re-use. All refunds are subject to applicable Amazon refund policies.
• This offer may not be combined with other offers or other promo codes.
• If you violate any of these Terms and Conditions, the offer will be invalid.
• This credit can be used on multiple qualifying Kindle Book titles, in multiple transactions, up to a maximum benefit of 5.00 GBP.
• Amazon.co.uk reserves the right to modify or cancel this offer at any time.
• Each promotional credit has no cash redemption value.
• Unlike Amazon.co.uk Gift Cards, you will not be able to view any unused promotional codes or promotional rewards in the Your Account section of www.amazon.co.uk.
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