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Go Word -> docx -> Calibre (free, all platforms) -> epub2. In Calibre convert epub2 to mobi, dual mobi or azw3. BUT the recommended upload for Amazon KDP is epub2. We only use a Kindle format for Smashwords local sales (dual Mobi). Everything else epub2 (Amazon, Smashwords, Google). Smashwords use the epub2 version to distribute to Apple, Scribd, Kobo, Barnes & Noble etc.
Most of our sales are outside Amazon and none ever on Google PlayStore Books.
But for ebook via docx & PDF export for paper the LO Writer is now better (edit ONLY odt and Save As extra docx for Calibre)
Don't use HTML, especially from Word.
Do use styles no matter what wordprocessor you use.
Used Word from 2.0a to MS Office 2007. Abandoned Word in about 2014.
I don't need to edit CSS or HTML in Calibre as long as my source docx is correctly done.
See @Hitch here for ebook creation services, but if you use styles in LO writer and doing fiction novel it's simple.
IMO if you need more advanced features than epub2 upload to KDP, then you are better with an App for iOS & Android than epub3, but epub3 evangelists would disagree. OTOH I was writing programs inc multimedia and a game engine over 20 years before publishing ebooks.
If you are customising and doing more than an ordinary fiction novel then try Sigil as well as Calibre.
Don't use Indesign, a PDF editor or HTML WYSIWG editors. Print ready PDF export from LO Writer is good. Also you can export a PDF from the Calibre viewer using PDF print option, but LO Writer is better.
No headers or footers and use a small page size for an ebook in Word/Writer and edit a proofed copy for Paper version (different margins, page types, image sizes, headers, footers and edit styles).
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