Quote:
Originally Posted by Quoth
That's the main rule, but there are some customary exceptions. Also with time an apostrophe may be dropped.
Peek, Frean and Co.
Peek Frean's
Peek Freans
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This is a not-bad modern "guide" with examples on the head-splitting 's rules:
https://www.thepunctuationguide.com/apostrophe.html
And believe me, at my shop, we see it EVERY which way--and "right" versus "wrong" also seem to be heavily dependent on when/where you went to school. I grew up with the no 's after words or names that ended in s period, but it's patent that that's changed.
Hitch