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The thing which bothers me most is when the EPUB Package Document is a mess. I care a lot about metadata quality. When there are multiple authors, the roles and ordering should be set correctly. Series information does not belong in the book title. The unique identifier should be meaningful. The publishing date should be set to the publishing date, not the e-book creation date. Recent books have no reason to be EPUB 2s. There should be one content file per chapter, and there should almost always be a TOC entry for each spine entry (e.g. don't stuff multiple chapters into a content file, and don't have a separate content file for the section/chapter header). And these are just some of the more common issues I've noticed.
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