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A bit of typographic flair on decorative text doesn't bother me. What I do not appreciate is when somebody decides to set body text to, say 0.8em. What the heck? I have my font size set to how I like it, what business do you have to change it? This isn't print when font size needs to be a certain size to keep page count at certain limit.
Likewise, don't mess with margins of the main text, or line spacing. Don't embed a font unless you have a really good reason, like matching typeface of a beloved book edition. Use css like a human being, avoid inline style.
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