Has anyone messed around with
Kobo Plus yet? They've got a 30 free trial if anyone is interested. It looks to be the same deal as KU without the exclusivity. Of course everything that is in KP is not in KU because of the KU exclusivity but I'm seeing a bunch of stuff in KP that I've been watching for in KU. This could get interesting.
EDIT: So maybe it's only available in Canada? I'm logged into my US account and I'm getting links to the service but it keeps kicking me into its Canadian site.