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If you just want to use one store you won't get a good deal on every book. I have been using the Kobo store on my ereader because it is convenient (aka luxury tax), which is probably just the same with only using Amazon for example.
You have to shop around for the best deal. I have seen certain books on Apple at half the price of Kobo and Amazon. There are also good deals from some of the authors websites. But at the end of the day, it takes time and effort....
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