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I never heard of it, and I'm an avid reader.
I wonder just who its target audience is? is it readers, or is it authors? As a reader, I don't look for book promotion services like theirs, I look for books. In their promotional materials, they don't really give the reader any consideration at all. They haven't given me a reason to go there as a reader.
I don't know if you should use this service, or not, but as a reader I don't see how it benefits me.
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