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Originally Posted by tomsem
And it’s not really an easy claim to substantiate. Amazon would have sales numbers, and some idea of how many ebooks get read, but they are never going to share that publicly.
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In the past, Amazon has released that data as a "special report" whose cost was in the mid five digit range. Other players in that field have released similar reports.
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Print books go into circulation, but there’s no way to know how many of them get read, or how many people read a given book. A book sold is not a book read, whether it is analog or digital.
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Way back in the 1920s, librarians started research into how often a book is read, how much of a book is read, and how many sales were spurred by reading a book. Turns out different formats have very different answers to those questions. Over time, the research was refined, albeit still guesstimates.
With ebooks, it is possible to determine exactly how much of a book is read, and how frequently books are read --- if the individual doesn't consistently take active measures to prevent the device manufacturer, and/or software developer from obtaining that information.