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Originally Posted by WoutVD
According to the article, the ability to make the experience more unique and adapt the physical medium to the content of the book is a feature that mainly provides benefits to non-fiction. The proof for this, according to the author, is the fact that the top 10 best-sellers in physical print contain more non-fiction than the top 10 best-sellers in ebooks.
I'd personally say that his comparison of the top 10 best-sellers in physical print vs in ebooks is more related to the average age of the people who are mostly interested in print vs in ebooks. Young people are generally a lot more attracted to ebooks, at least from my experience, and they're also generally more attracted to fiction than to non-fiction.
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I think this is a disputed area, the age of people who read ebooks. Some stats only look at who has read a single ebook in the last 12 months, which I don't think is a particularly useful survey question, especially if you don't ask about required reading/textbooks.
Kobo released these data a few years ago:
Digital reading driven by older women, study claims
A study carried out for ebook retailer Kobo suggests that women represent 75% of the most active e-readers – defined as readers who spend at least 30 minutes a day using electronic books.
“They are the engine that powers the industry,” said chief executive Michael Tamblyn. “The industry has intuitively known this, but we wanted to shine a light on it.”
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Around 77% of the most active readers – who make up a 10th of Kobo’s 28 million customers – are aged 45 and over, with the largest single group (30%) aged between 55 and 64. Kobo said this makes e-reading “the first technological revolution being driven by [those aged] 45 and older, rather than younger generations”.
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