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I got an email from Amazon in last couple of weeks about some book deals (I ask for them) and one of the banners depicted a reading device, but it didn’t resemble any shipping Amazon device. It had the screen aspect ratio of a Kindle, but the bezels were the same width on top/bottom/left/right. I have been meaning to see if I can find it again so I can post it here. Was it a mockup of a new one? Why would they not use a shipping Kindle?
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