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A comment made outside this thread made me want to add...
A professionally made cover does not guarantee an attractive cover - you've got to shop around for artists likely to be a good match to what you want.
I've been thoroughly disappointed by many covers offered by the big publishers these days - so many made from generic clipart with no sense inspiration or relevance. They just don't seem to care. But what most of them have, even if they're boring or ugly, is that same hard-to-define impression of professional production - it may be generic, but those generic parts were assembled by someone that knew what they were doing.
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