As an aside, because Google encouraged PDF and didn't check rights, piracy was rampant via GoogleBooks on the Playstore. So they totally blocked anyone joining as a publisher for ages. We used an account created by someone else as back then it was simple to have multiple users on a publisher account. Possible with Amazon and Smashwords too.
So I've absolutely NO idea how you create a Google Playbooks Publisher account. A kind existing Publisher that trusted us added us.
Smashwords covers almost everyone worth listing with (inc Overdrive) EXCEPT Amazon KDP and Google PlayBooks. Ingram Spark does the same thing including Amazon, but for $49 per ebook. Amazon, Smashwords and Google are free to add your titles to and list on indefinitely for ebooks. Amazon also for Print. If you publish on paper, buy your own block of 100 or 1000 ISBNs or else you are not the publisher. If you do that then the ISBN titles can be listed in a database for free. This only matters for physical bookshops.
Download the free Smashwords ebooks on publishing related topics.
https://www.smashwords.com/about/supportfaq#Publishing
Smashwords was founded to sell erotica (but not illegal content) that Amazon would not list. But now that's just one aspect and there is checkbox to hide it.
They are now the only serious ereader hardware independent ebook seller and have the most formats. All DRM free. Customers have free access to all later updates (not true on Amazon automatically). Recently they partnered with an Audiobook company once the main supplier to libraries in some countries.
While Amazon has 90% of English ebooks*, Smashwords may exceed Apple, Kobo, Scribd, Barnes & Noble, Tolino and Google combined for Self Published and Micropublisher titles. Sadly the Big Publishers (4, 5 or 6 this week?) are obsessed with DRM yet many of their titles are pirated before launch from ARC. It's trivial to pirate printed books never mind ebooks. DRM doesn't work.
* Apple and Kobo do more countries and Amazon isn't even significant in some non-English markets. Only use KDP, not KDP Select.
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KDP Select requires exclusivity, which means you can't sell your book in other stores such as Smashwords and the retailers and library suppliers Smashwords distributes to such as Apple Books, Barnes & Noble, Kobo, OverDrive, Scribd and others. Amazon only reaches ebook readers in about 14 countries, whereas Apple Books reaches 51 countries (and dominates the Australian ebook market), Kobo reaches about 160 countries and the Smashwords store reaches almost 200 countries.
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