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I think you had it right GraceKrispy. When buying a book at Fictionwise you may get store credits put into your Mircopay account, but it doesn't make the book you're buying cheaper as such. They do have lots of sales and promotions, but often you have to pay via PayPal/credit card to get the rebate, and you only get it as store credits.
I regurlarly check prices other places, and it seems to me that Fictionwise are usually not more expensive than others, and then why not get the store credit in the deal? I don't think I buy more books because of it, but it does mean that I usually go to the same store, i.e. Fictionwise, which is, of course, the point for them.
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