Quote:
Originally Posted by gmw
"faff", verb, is a mostly British colloquialism meaning to fuss or differ about ineffectually.
OED suggests it derives from "faffle": a. To stutter or stammer; to utter incoherent sounds. b. To saunter; to fumble. c. Of a sail: To flap idly in the wind.
So faffy would be a product that has us doing lots of fussing about to little effect. Which sounds like exactly what we are looking for. 
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Thanks, yes that's exactly what I meant: too much faffing about.
Sorry, I didn't consider it might be an exclusively British colloquialism.