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I suspect the inclination to adjust ebooks probably started from the fact that the build quality of ebooks has been so inconsistent. Some books have been almost unreadable as supplied, so we were virtually forced to learn how to fix them. (And I'm not talking indie vs traditional - mostly I have more trouble with traditional, since badly formatted indie tend to get rejected early for other reasons.)
Once we learned how to adjust things, we worked out that we had preferences.
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