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I don't mean to gainsay you, but I doubt that the publishers had anything to do with it. My guess would be that Sony purchases the content at a certain rate. Most big box stores like BN and Borders buy at 40% off the cover price. The store then determines what price to sell it at. My guess is that when a hardcover is released in paperback, the online store can then purchase content at a lower rate. (ie. the 40% off of the mass market ppb price v. the hardcover price) and conversely sell at a lower rate.
Sony, not being in the publishing industry, doesn't realize that the first Tuesday of every month (for most publishers) and the last Tuesday of the month are release dates and therefore they should be looking at their prices on those Tuesdays to determine whether the mass market or trade paperback has been released and adjust their pricing to reflect the lower procurement costs.
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