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Any colour tech using reflected light with a filter on a mono display has to be desaturated or it's too dark. Even then basic physics says the display will be worse ambient brightness than a mono screen.
The underlying mono technology seems poorer than Carta or Mobius, so this will be rubbish in ambient light. It will need front LED lighting and will have washed out colour. The black, white and 14 shades at best also limits colours + shades + hues to less than 4096 compared to over 200,000 to over millions for LCD and millions for OLED or real LED (called Crystal by Sony). This is basic physics.
Kickstarter and similar can also be a gamble. Spending money with Boyue, Xiaomi, Pocketbook, Kobo or Amazon seems more sensible.
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