Quote:
Originally Posted by Rumpelteazer
Yesterday I had a customer complaining about the price of a light bulb for his daughter's bedside lamp: €2.00 (since he didn't want to pay €4.50 for an LED light bulb). Whilst waiting for me to get and test the light bulb he saw the light bulb shaped outdoor light fixture we have. He wanted one, I told him the price €99.95, excluding light bulb. But he wanted it and also bought a €9.00 LED light bulb for it.
It isn't uncommon, customers complaining about the price (usually a couple of euros) of something they need, but when they see something they want the price isn't an issue.
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Certainly true, on the other hand, it could be matter of perceived value. Perhaps he simply didn't think the lightbulb was worth the asking price, but saw that the fixture was. There's also the "mind your pennies and the dollars will take care of themselves" philosophy. A friend used to act incredulous when I'd not buy some $x.xx thing, but would then spend $xxx.xx without complaint. I'd have to explain that if I didn't control my spending on the $x.xx things, then I wouldn't be able to afford the $xxx.xx thing.