Thread: The e-book challenge: Sony Reader PRS-700 takes on Amazon's Kindle 2
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Old 03-30-2009, 06:56 PM   #5
lilac_jive
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Quote:
Originally Posted by kevindorsey View Post
I'd say Sony is going to give Amazon a hell of a fight. They know how to take over a market over time.
I have to say (whether you are serious or not) they are doing a damn good job considering the small amount of marketing they do for the device. They got the device in a major bookstore, advertized in major cities (where there are tons of commuters), and have been advertizing on reading blogs. Low level but high impact stuff.
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