Quote:
Originally Posted by issybird
Which makes no sense at all. You’d think they’d want to entice non-members if they’d fall for a particular deal.  Why promote only to the already captive? |
Quote:
Originally Posted by ApK
Makes sense to me.
First, a member isn't 'captive.' They need to see they are getting value for their money or they'll cancel/not renew/tell their soc-med followers it's a bad deal, and exclusive sales are part of that value.
Second, new members are (theoretically) enticed in other ways, like trial memberships, and being told by other members on soc-med that it's a good deal.
ApK
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I'm with issybird. The problem isn't that the member deals are exclusive--that is indeed an enticement--but that nonmembers can't even SEE what deals they might be missing.
Back in the day, Audible did show sale prices to nonmembers; I recollect that I joined Audible in the first place because of a sale.
And I do feel like I'm an Audible captive. My next attempt at freeing myself from Audible's clutches will come in a couple of weeks; who knows if I will succeed?