Not sure what it means either, but it's the format name:
https://en.wikipedia.org/wiki/Radio_format
Anyways I've been doing some digging and Bell Media is even worse than I thought. In February, there was a
huge layoff (to make things even better, this just a week or two after their stupid mental health awareness campaign that's really just meant to be cheap advertising). There was a sports station in Vancouver from what I can gather, they informed the station management they were shutting the station down in the middle of a commercial break and gave the on-air hosts 30 minutes to get out of the building.