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Originally Posted by jhowell
I believe that part of the original question involved paying to have ads removed vs. a device that was ad-free from the start. As far as I know it does not make any difference. Whether or not you get the new feature appears to be determined randomly for A/B testing purposes.
Actually, there is another aspect to this that I haven’t seen discussed. The cover lock screen is part of a new feature called Kindle Curator. For ad free devices it allows the cover display, but for devices with ads there is also new software to run more complex ad campaigns on the lock screen. Apparently no one has noticed that.
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Yes, I have noticed a difference in ads recently; I just didn't know it was related to this feature. My ads now are on a black background and they have headlines like "Next In Series", "By the Same Author", "Recommended for You". Before the Kindle wakes up it has the recommended book's title centered on the screen and the star rating and number of reviews. After it wakes up, the ad changes to show a small cover image for the recommended book.
It's not very smart though. It's currently showing an ad for a book that's "Next in Series", but it's already on the Kindle. I bought the book through Google Play, converted it to AZW3, and sideloaded it.
I also saw a feature yesterday that I've never seen before. I have several sideloaded books in the same series and the Kindle offered to open the next book when I finished one. Amazon doesn't know I own any of these, so this feature is working independently of the Kindle store.