Each person's eyesight is different biologically; some like to have their devices dim & some want a brighter screen in order to read comfortably.
My needs are different than yours & claims that dimmer or brighter is "best". Grey on grey is not readable for me especially when some fonts are becoming "slimmer" to present more white space.
For me, brighter on the eink means that the background 'milky' white & the black letters are darker. A dim screen means eye strain; my retinas are shaped differently & probably more eye spots than you. Customization of devices is necessaary for comfortable reading no matter what the device is called. A blanket statement of "e-ink is better" is similar to saying "everyone knows that" or paid reviewers for magazines claiming a certain device is "perfect" for reading in the ipad.
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