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Originally Posted by Hitch
Indeed (Amazon only whiffs occasionally).
Hitch
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I'm not sure if this counts, but it seems Blue Origin lost out to SpaceX because of a failure to think outside the box, and a failure to consider the economics of scale, which is ironic for Bezos.
Elon Musk's Economies Of Scale Won SpaceX The NASA Moonshot
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What made NASA choose SpaceX? Fundamentally, the aspect that differentiates Elon Musk’s companies: leveraging economies of scale...
This is precisely the most significant element of the decision, and where SpaceX had the biggest advantage: Blue Origin’s project was the most conventional, with a three-stage landing design, in line with NASA’s approach, but from which virtually no components were recovered. Dynetics delivered a more innovative and reusability-oriented proposal, but was unambitious, proposing to take just a few astronauts to the moon.
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So it's kind of interesting. Amazon / Bezos used to be an innovator, but I don't see that so much these days. They seem to play it safer now they've achieved market dominance, and as such, maybe they effectively suppress advancement. Certainly in ereaders, they lag behind the others, letting others innovate and take the risk, then following after (larger screen size, color screen light, maybe even touch screen). Maybe Bezos is losing his edge, but is in a position where he doesn't need it.
Mind you, now he's complaining about losing the Nasa bid.
https://time.com/5958931/jeff-bezos-elon-musk-moon/