[ApK]

Whether you characterize Amazon's whiffs as "pretty frequent" or "only occasional" I think depends on how you want compare percentages (misses versus wins or misses overall, or attempts vs other large tech companies), but I think they're doing pretty well on the innovation front. They are willing to try stuff and risk losing more often than many others, and the number of hits they get from it seems to pay off for them. And for us, usually, Alexa's frustrating petulant-teenager-like behavior notwithstanding.

ApK