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My personal experience is that many people who have never seen an ereader in life think they're similar to tablets. So they see no point in getting one if they already have a tablet. When I offered my Oasis 2 to my niece (who admittedly doesn't read much), she wasn't interested at first. She said she prefers paper. But later, when she had actually tried to read with the Oasis, she liked it. I don't think she's unique in this.
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