I can't add much to the entertainment already offered except - perhaps - consideration of another practicality: some books have a LOT of characters. If every character had their own font then trying to find enough fonts that are distinguishable to the casual reader would be ... effectively impossible. So you might decide that only half-a-dozen are going to interact at the time, so you only need 6 fonts that will be switched around as needed, but then you're going to need tags or other tricks to inform the reader who has which font this time around.
Anyway, I really hate ebooks that embed fonts and try to force them upon me, it steals away one of the reasons I like ebooks: getting to choose a font that's easy on my aging eyes.
No, if we want a solution to remove textual tags, we should instead layout dialogue as if it is coming through as text messages, switching alignments and putting little faces/avatars next to each line of speech. We could have smiling, frowning, laughing, shouting versions of each face/avatar to impart this context without text tags. Then we start can start using emoticons, and animated GIFs to really enhance the experience.
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I'm joking, I'm joking ... although I imagine someone will try such a thing soon, if they haven't already.
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