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Originally Posted by JSWolf
What other markets? Most Resders sold outside the US are not Kindles. Tolino, Kobo, Pocketbook, Boyue Likebook, Onyx Boox, and others.
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One of those things is not like the other.
Kobo is a genuine global player, and sells at scale. The others? How well do they sell outside their home regions?
Kobo is the only one Amazon needs to consider a real competitor globally.
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As said by @CathyA, SimplyE gets very poor reviews meaning in plain English that it's rubbish. It's yet another custom app needed to read eBooks and it won't work on my Kobo or Kindle.
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Yup, like Cloudlibrary, like RBDigital, like BorrowBox.
These services are increasing.
One thing that was on the slight side of Kobo when I was looking at getting an eReader was library lending. Then my library switched away from Overdrive.