Quote:
Originally Posted by UXstudent
This is a bit off topic (but I don't mind), so either format shifting and conversion is synonymous or there's a distinction between the two. It seems most of the time the end result is the same, so I don't really care. But the way it makes sense to me differentiating between the two, format shifting is when intentionally making changes to how content is presented. Like, if you're "converting" from EPUB to EPUB without any changes then you're doing something wrong. But format shifting lets you adjust font size, fonts used, line heights and much more. Conversion however is about preserving the content between file formats. Any changes to the content is unintentional when converting. For example, PDFs supports any graphical styling possible a document can have, but a TXT file can't store images or styles, and converting a PDF to TXT will result in information loss. But that is unintentional (disregarding that anyone converting PDF to TXT probably knows this would happen) and instead is a result of limitations of the file type.
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That seems like a rather unique definition.
I think the more common definition is going from one format to another (mobi to epub).