To clarify: I feel like I should add that I myself am mildly obsessed with this idea that my privacy is becoming a commodity. To use the technical term, it's tits, and pisses me off to no end.
The trouble I have with calling it paranoia is, it implies a certain level of delusion, meaning, it's baseless. That is something I object to.
Then again, I guess JSWolf wouldn't have created a blockbuster thread if he had written "what's with the healthy obsession?", right?