These days, the definition of a "fact" is "somebody declared this to be a fact". It doesn't have to be a literal fact at all. The more declarations, the more factual it becomes in the eyes of those who want to believe it.
Facts are in the eye of the beholder. Using actual facts (the classical definition of them) in making your case is usually a waste of time, like it or not. The only times actual facts may make a difference is in a discussion of something of minor consequence, like "Who wore the red shirt and who wore the blue shirt - Gilligan or the Skipper?" Anything more important than that? Forget the facts!
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