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In terms of images, my process is that I work from one base Word document. I export a PDF and make a paperback out of it. I export a filtered HTML and make an ebook out of it. I lay out the images so they are always inline and big enough to work for the ebook version.
I definitely don't want to be removing or inserting all of those images every single time I revise a book.
For example, I have 13 books in my recipes series. I revise all 13 every year. Each can have quite a lot of images in it. So on each year's regeneration I do a pass through to check the metabolism / health research to make sure it's fully up to date. I add a few more recipes. Then I generate a fresh paperback and ebook. If I had to start from scratch every single time and add in images to the print version and then add in images to the ebook version it would take me weeks per book. I'm not sure that would be for any tangible better result.
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