Quote:
Originally Posted by JSWolf
And for every sale, there will be a £10 profit. The VAT savings should be passed on to the consumer. If you were looking at two eBooks you want to read and one was priced at £3.99 and the other priced at £3.32 and you could only buy one of them, you would buy the one at £3.32 given that the desire to read these is the same.
So sales of the £3.32 eBook increase while sales of the £3.99 eBook decrease.
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I agree, it should be passed on
Depends if sales of the £3.99 book are decreasing, as far as the customer is concerned though, the price is the same as it has been, nothings changed