Quote:
Originally Posted by murraypaul
No it isn't.
You have been told this many times, by different people, but you keep ignoring it.
You are walking into a native French speaker's house and telling them their pronunciation is wrong, even though you can't speak French.
From the very government page you quoted:
You start with the price, which includes VAT, and then work out the ex-VAT price by removing the VAT element. Not vice versa.
Yes, the ex-VAT price has been raised. This is true because the ex-VAT price is derived from the actual price.
The actual price has not been raised.
£3.99 == £3.99
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You make an eBook. You price it at a certain price. You have to add VAT to that price. Now you have two prices. You have a price without VAT and a price with VAT. Before the VAT removal, the shops charged the price with VAT. The government decided not to charge VAT on eBooks. So the price the customer should be paying is the original price that did not contain VAT. But because you decided you wanted to make more profit, you raised the original price to be the same as the price was when VAT was added.
That's how it works and that's what's happening. The original price has been raised.