Quote:
Originally Posted by murraypaul
Have you finally realised you are wrong, and are trying to move the goalposts?
Yes, the ex-VAT price has changed, because the VAT rate has changed. The price has not changed.
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You remove the VAT and the price becomes lower because you no longer have to charge VAT. Now you have a lower price. You want to sell the eBook for the same price as it was when VAT was included. So you RAISE the price to match what it was when VAT was included. If the VAT-exclusive price was not raised to match the VAT-inclusive price then the price the customer pays would be lower.
How does that not make sense to you?