Quote:
Originally Posted by murraypaul
If people were willing to pay £3.99 for the book before, why wouldn't they be just as willing to pay £3.99 for it afterwards.
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Probably for the same reason the world "entitled" appears in more and more advertising: people believe they're entitled to the same deal everyone else got. If Bob got the same model new car for 1000 dollars less than Alan at a different dealership, Alan's at his dealership ranting and raving about paying a price he was satisfied with paying just yesterday. So naturally, if someone
could have sold them something cheaper because of a break the "manufacturer" got on costs, it becomes a crime if they don't, in fact, sell it to them cheaper. Never mind that savings like this have never been passed on to the consumer in the past.
3.99 was the price people were willing to pay before, and VAT (or lack thereof) makes no difference on the price they'll be willing to pay after. The pricepoint is the pricepoint is the pricepoint. Nobody is getting ripped off, nobody is doing anything illegal--or even unscrupulous (RE this VAT nonsense, mind you)--and that is why there's been little mention of it in mainstream media. Because it's not even remotely newsworthy.