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I'm of the opinion that if an author has enough guts to put his or her name on a piece of writing, then it's a favor to the author to let her/him know - in a way that is constructive and helpful - and that, in this instance, these covers just don't work for [whatever] reasons. And my philosophy goes for an author's book, as well.
An author can ignore the critic. Or an author can see if there is any basis for the criticism.
KEY: Constructive criticism.
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