Quote:
Originally Posted by binaryhermit
Yeah, IMO, producers should sell wholesale to retailers who can then charge whatever they want.
|
I can't figure why they are even allowed to insist Publishers set price. We want to sell to Google, Smashwords, Apple, Kobo, Amazon etc at OUR price and let them charge what ever they like.
The current situation would be illegal in a bookshop in UK or Ireland. Why are Internet paper and ebook sellers allowed to enforce it?
As a publisher, we are forced by the online sellers to agree to what we regard as illegal and immoral T&C.
The Cost to Retail (normally) is a compromise between cost and what the market will bear and sales volume. Same applies to the retail price.
Only extremely competitive things of perceived equal quality from very many suppliers have a selling price directly related to production / marketing / storage / transport costs.