Quote:
Originally Posted by vividread
My original target was children who have just learned to read, but do not take off because of some inherent barriers in reading habits and reading training.
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You would probably be better off seeing what is already on the market, then figure out how you can add value to what already exists. Also consider who your target market is (the people who pay) when deciding how you are going to add value. Parents may be tough since you have to get your message to a broad audience and create something that appeals to a broad audience, teachers and tutors may be easier to target and more willing to pay for something out of pocket that genuinely meets their needs. Institutional purchases are a notoriously tough nut to crack. If you are unable to generate unique content yourself, you may want to consider creating something for authors (i.e. license the software and content creation tools to authors who create, market, and sell their own titles through the Apple and Play stores).