Well, if you download a format readable by your chosen device, you don't have to reformat and you should be able to read your book with no problem. For example, I have a Sony 505 and read epub, lrf, and pdf on it usually without doing any reformatting.
But sometimes I want to read a word document or a book from Gutenberg on my reader and they need some work to look nice on my device. Other people around here have more than one device and will convert their ebook to a different ebook format.
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