To tell you the truth, I prefer the screen of the 700 over the brighter screen off e.g. the 505 or a real paper book. I got mine yesterday and find it extremly relaxing reading this screen with not that much contrast.
It's a little like setting a camcorder from dynamic to cine mode. In dynamic (like 505 or real books) the colours are very bright and the contrast is very high. It even sometimes hurts my eyes or is more exhausting looking at it for a longer time.
The "cine mode" ( like the 700) doesn't have these bright colours, extrem contrast and I personaly find it much more comfortable to read. I would not swap for a brighter display. I read yesterday 5 hours in a row and it didn'T make my eyes tiered or giving me a headache. If I read that long in a "real" book I'm much more exhausted.
For me the display is just perfect. The rest of course too. Great gadget.
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