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People not wanting to provide their reading habits to whichever companies because they don't trust/like them seems reason enough for me not to register an ereader.
Isn't that what we're doing when choosing a smartphone (iPhone vs Huawei vs Pixel), email provider, search engine etc? At least for me, it's a negative act: I choose company A because I don't want to be with company B.
Some people are fine with giving up their privacy, others aren't, but we do it all the time, I think.
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